La arquitectura tiene que aprender a adaptarse a presupuestos inciertos, requisitos de los cambios sociales y dinámicas ecológicas. La filosofía de un crecimiento orgánico: mantener ideas flexibles que se puedan adaptar a las necesidades reales se convierte en crucial.
Creemos que reutilizar elementos aislados es mucho más viable que reutilizar el pabellón al completo y también por eso nuestro diseño está formado por unidades más pequeñas autoportantes.
The site-specific installation (SELFI) by the artist Darya von Berner will open this Friday, February 5 at 19:00 in the room Abierto X Obras of Matadero Madrid.
The digital camera is a technological revolution that, in addition to fomenting the secularisation, democratisation and trivialisation of photography, has led to a radical shift in how we express ourselves, share our life and communicate with others. Platforms such as Instagram, Flickr, Photobucket, Tumblr and Picasa have changed the way we write our biographies and have heralded the death of the traditional family photo album. The recent rise of the selfie, has engendered a new generation of photography that straddles the self-portrait and “conversational” photography; today, images are photographic messages or visual stories.
The (SELFI) exhibition by Darya von Berner, produced for the old cold storage room at the former Madrid Municipal slaughterhouse, is a perspective on the perception, attention, ecology and the selfie culture.
There are two key figures in this art project: the Abierto x Obras gallery and its active visitors. Thanks to the organic and creative lighting, the
visitors can enjoy the site in its totality for the first time. The architectural space itself has been doubled, implying a selfie of itself, an imaginary and magnificent self-portrait. Only by paying close attention to the work is a new image of themselves revealed to its visitors through observing themselves and by being observed by others.
Carlota Álvarez Basso
*SELFI: a Spanish adaptation of the English term selfie, which has been chosen as the word of the year by FUNDEU (Fundación del Español Urgente).