Collaboration with the artist Darya von Berner on the production and development of the project. [5 February-July 31 2016]
(SELFI) is a public art experience where the content and the interaction level are equal. Inside the light installation a spotlight on the floor attracts the visitors towards the back of the exhibition space. When positioning themselves inside of this light circle, their reflection appears in the large mural mirror at the end of the room. From this point in the room, they can either take a picture of their reflection, from a rational Renaissance perspective point of view or they press the ‘twist icon’ to front-facing camera to take a selfie to share their experience with others (conversational photography). The interaction has a socio-political relevance, since viewers are invited to share their interaction via their interfaces, thus a potential is generated which expands the reach of human action. The historical point of view and understanding of selfhood is somewhat reconstructed from a modern point of view of selfhood.
*SELFI: a Spanish adaptation of the English term selfie, which has been chosen as the word of the year by FUNDEU (Fundación del Español Urgente).
The (SELFI) exhibition by Darya von Berner, produced for the old cold storage room at the former Madrid Municipal slaughterhouse, is a perspective on the perception, attention, ecology and the selfie culture.
There are two key figures in this art project: the Abierto x Obras gallery and its active visitors. Thanks to the organic and creative lighting, the
visitors can enjoy the site in its totality for the first time. The architectural space itself has been doubled, implying a selfie of itself, an imaginary and magnificent self-portrait. Only by paying close attention to the work is a new image of themselves revealed to its visitors through observing themselves and by being observed by others.
The digital camera is a technological revolution that, in addition to fomenting the secularisation, democratisation and trivialisation of photography, has led to a radical shift in how we express ourselves, share our life and communicate with others. Platforms such as Instagram, Flickr, Photobucket, Tumblr and Picasa have changed the way we write our biographies and have heralded the death of the traditional family photo album. The recent rise of the selfie, has engendered a new generation of photography that straddles the self-portrait and “conversational” photography; today, images are photographic messages or visual stories.
Carlota Álvarez Basso
Hay dos auténticos protagonistas en este proyecto artístico: la propia sala de Abierto x Obras y el visitante activo. Gracias a la creativa iluminación orgánica de la sala, ésta se expone por primera vez ante el público en su integridad. También se duplica el espacio arquitectónico sugiriendo que la nave se hace un selfi, un imaginario y grandioso autorretrato. Sólo la percepción atenta de la obra por parte del visitante permitirá que una nueva imagen de sí mismo le sea revelada al observarse y ser observado por los demás.
– Carlota Álvarez Basso, comisaria.
- SELFI: la adaptación al español del anglicismo selfie ha sido elegida palabra del año por la FUNDEU (Fundación del Español Urgente).
DARYA VON BERNER (SELFI) Abierto x Obras
5 de febrero / 31 de julio de 2016 Inauguración: viernes 5 de febrero, 19 h.
Fotos de la instalación: ©Paco Gómez
Fotos montaje: ©Eva Seijas